Meridian MRD-3
A cinematic, interactive study of an independent Swiss timepiece. The whole site behaves like a film: a real-time 3D watch you can explore, choreographed with scroll and motion to feel as premium as the object itself.
Visit live site3D / Creative Frontend
2025
Concept build
3D Watch Experience
Problem, then plan.
Selling a luxury object online is really about feeling, and a grid of photos does not get you there. The challenge was to make a website feel like holding a 672-component Swiss watch: fluid, weighty, precise, and still fast enough to stay cinematic in a browser.
I built it around a real-time 3D watch rendered in WebGL, then choreographed the whole page with scroll-driven sequences and GSAP motion. Every transition is timed to feel deliberate, and the 3D is tuned to stay smooth without hurting load performance.
- Real-time 3D watch rendered in WebGL
- Scroll-driven cinematic sequences
- Choreographed GSAP motion throughout
- Premium, film-like art direction
- Performance-tuned 3D for smooth playback
- 3D product showcase
- WebGL + motion
- Live
Paranormal
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